2024 GOLF TIME Media Kit

MEDIA KIT RATE CARD NO. 30, VALID AS OF 01/01/2024 www.golftime.de

CIRCULATION AUDITED www.ivw.de

THE MULTI VERSE

EVENTS Reader trips Tournaments

SPECIALS GOLF TIME Equipment Guide GOLF TIME Travel Guide

TOURNAMENT SERIES SAMSONITE Golf Club Tour PING Deutsche Puttliga by VICE Golf

SOCIAL MEDIA F acebook, Instagram, Twitter, Youtube

GOLFTRAVEL

GOLF TIME tours (tour operator) Golftimetours.com

DIGITAL

PRINT

Golftime.de, GOLF TIME E-Paper Newsletter, GOLF TIME to go App

GOLF TIME Magazine Golf- and training books, DVDs

HIGH-QUALITY, TARGET GROUP-ORIENTATED CONTENT WHAT MAKES US STAND OUT ...

ENORMOUS CROSS-MEDIA MARKET PENETRATION

MEMBER OF IVW*

SOLID PERFORMANCE FOR OVER 26 YEARS

COVERAGE OF GERMAN-SPEAKING COUNTRIES (GER, AUT, SWI)

*IVW - The German Audit Bureau of Circulation e. V.

PUBLISHER INFORMATION

BANK DETAILS Kreissparkasse MünchenStarnbergEbersberg IBAN: DE60 7025 0150 0028 6497 62 BIC: BYLADEM1KMS Tax-No.: 143-142-00420 VAT: DE195604278

PUBLISHER / EDITOR-IN-CHIEF Oskar Brunnthaler E-Mail: ob@golftime.de DEPUTY EDITORS-IN-CHIEF Marcus Brunnthaler E-Mail: mb@golftime.de Markus Scheck E-Mail: msch@golftime.de

FREQUENCY OF PUBLICATION 8 x per year First day of sale: Monday COPY / SUBSCRIPTION PRICE Single copy: € 6,90 Annual subscription: € 42,00 CIRCULATION MONITORING The German Audit Bureau of Circulation e. V. (IVW)

SALES & MARKETING Jürgen Haß E-Mail: jh@golftime.de GRAPHICS / REPRO Detlev Grimm E-Mail: dg@golftime.de

G.O.L.F.-TIME VERLAG GMBH Oskar-von-Miller-Str. 11 82008 Unterhaching, Germany Tel.: +49 (0) 89 - 42 71 81 71 E-Mail: redaktion@golftime.de Internet: www.golftime.de +49 (0) 89 - 42 71 81 81 Fax:

TERMS OF PAYMENT Payment strictly net within seven days of the invoice date. Advance payments received by the publisher by the first day of sale shall receive a 2 % discount, provided that older invoices are not overdue. All prices are net prices. Contracts are valid for twelve months.

OFFICE & EVENT MANAGEMENT Jan Lorenz E-Mail: jl@golftime.de

SOCIAL MEDIA & APP Facebook.com/golftime Twitter.com/golftimer Instagram.com/golftimer

REPRESENTATIVE AUSTRIA Lydia Enigl E-Mail: le@golftime.de

Youtube: GOLFTIME Hashtag: #golftime

PORTRAIT: GOLF TIME MAGAZINE

In 2022, GOLF TIME celebrated a milestone: a quarter of a century of objective golf journalism covering national and international golf events, tips on training, fitness and products as well as equipment tests with the Miya Shot Robo V swing robot, lifestyle, travel and much more. And now in its 27th year, our regular contribu tors include high-calibre experts in their field, including tour pros such as Caroline Masson and Matthias Schwab. In the training area, international stars provide quick tips and swing studies as well as top coa ches such as Tom Duncan, Peter Karz and Danny Wilde. Not forgetting experts in their field such as the former president of the German Green keeper Association Hubert Kleiner or the rules gurus Dr. Ulrike and Holger Gartz. The range is supplemented by specials such as the annual GOLF TIME Travel Guide in coope ration with GOLF TIME tours: our in-house golf tour operator, which we launched as an independent company in 2014 following the consistently successful reader trips of previous years. But that is a success story in itself ...

WE LEAVE NOTHING TO CHANCE!

The basis of our club and equipment tests: the Miya Shot Robo V swing robot

2024 DATES & DEADLINES

ISSUE

PUBLISHING DATE

ADVERTISING DEADLINE

PRINT MATERIAL DEADLINE

DELIVERY DEADLINE FOR INSERTS

01/2024 March/April

18.03.2024

19.02.2024

26.02.2024

04.03.2024

02/2024 May 03/2024 June 04/2024 July 05/2024 August

29.04.2024

01.04.2024

08.04.2024

15.04.2024

27.05.2024

29.04.2024

06.05.2024

13.05.2024

01.07.2024

03.06.2024

10.06.2024

17.06.2024

05.08.2024

08.07.2024

15.07.2024

22.07.2024

06/2024 September

09.09.2024

12.08.2024

19.08.2024

26.08.2024

07/2024 October/November

14.10.2024

16.09.2024

23.09.2024

30.09.2024

08/2024 December

18.11.2024

21.10.2024

28.10.2024

04.11.2024

MEDIA CONSULTING G.O.L.F.-TIME Verlag GmbH Oskar-von-Miller-Str. 11 · 82008 Unterhaching · Germany Tel. +49 (0)89 - 42 71 81 81 · ads@golftime.de

AD FORMATS & LIST PRICES

BLEED FORMATS (IN MM)

FORMATS IN TYPE AREA (IN MM)

Trim/Bleed all around: 3 mm

Special formats on request Classifieds mm-price:

2/3 vertical (125 x 260) € 6.667,–

2/1 (430 x 297) € 19.000,–

1-column (45,0 mm): € 5,– 1-column (94,0 mm): € 10,– Surcharges for special Placements (IFC/IBC/OBC): Inside Front Cover: 20 % Inside Back Cover: 10 % Outside Back Cover: 30 % Agency Commision: 15% All prices are considered net prices

1/2 vertical (97,5 x 260) horizontal (190 x 128) € 5.000,–

1/1 (215 x 297) € 10.000,–

1/3 vertical (60 x 260) horizontal (190 x 79) € 3.334,– 1/4 vertical (49 x 260) horizontal (190 x 58) 2-columns (92,5 x 127) € 2.500,–

2/3 vertical (135 x 297) horizontal (215 x 193) € 6.667,–

1/2 vertical (107,5 x 297) horizontal (215 x 146) € 5.000,–

1/6 vertical (60 x 130) horizontal (97,5 x 79) € 1.667,–

1/3 vertical (70 x 297) horizontal (215 x 97) € 3.334,– 1/4 vertical (59 x 297) horizontal (215 x 76) 2-columns (102,5 x 146) € 2.500,–

1/8 vertical (49 x 130) horizontal (97,5 x 58) € 1.250,–

CIRCULATION FIGURES & DISTRIBUTION

SALES FIGURES ACCORDING TO IVW* (AS OF I/2024) Print run

DISTRIBUTION CHANNELS • As subscriptions as well as in the form of member pieces in cooperation with selected golf clubs • Golf clubs, Pro shops and golf hotels in Germany, Austria and Switzerland • Sold at kiosks, airports, train stations, petrol stations and in supermarkets • In-flight copies in cooperation with Lufthansa and Condor in/out of Germany • Look out for this sign when choosing your advertising partner:

50,016 48,571

Distributed circulation

5,446 3,723

Sold circulation

Subscriptions

43,125

Free copies (Clubs, Pro-Shops etc.)

1,705

Sold sopies at news stands

929

Display points (GER, AUT, SWI)

4,045

Distribution abroad

* The German Audit Bureau of Circulation e. V.

48,571 Distributed circulation

929 Display points

5.446 Sold circulation

3,723 Subscriptions

Figures are an average per issue

„80 per cent of all German citizens between 14 and 19 years of age regularly read magazines. In the total population (aged 14 and over) the figure is even as high as 92 per cent.“*

*Source: „WV - Wirkung zeigen“, www.crossmedia.de

AD-SPECIALS

TERMS OF DELIVERY Documents must arrive at the delivery address for inserts – see below – 14 days prior to publication date. Ad-specials must be correctly packaged and ready for machine processing, as well as clearly labelled as to which issue it is supposed to belong as follows: Labelling: Issue No.____/2024 GOLF TIME. Should any production problems arise, completion of the print run takes priority over stiching in inserts. DELIVERY ADDRESS FOR INSERTS ahland Dienstleistungs GmbH Am Pannofen 57 47608 Geldern Germany

SUPPLEMENTS 4 Pages € 13,250,– (total circulation) 8 Pages on request Other marketing-options: Prices on request.

INSERTS Weight up to 20 g up to 30 g up to 40 g up to 50 g up to 60 g

Prices ‰ € 120,– € 160,– € 190,– € 210,–

€ 230,– per further 10 g € 20,– Plus proportional postal charges.

GLUE-INS Technical Surcharge:

Postcard: € 39,– ‰ CD-ROM: € 58,– ‰ Other formats on request. Plus pro rate postal charges.

Inserts have to be bound at the long side in order to insert them mechanically. The additional print run of inserts measures 1 – 2% (of 50.000 copies) Minimum Format: 105 × 148 mm (DIN A6)

Glued-in inserts only possible in combination with a 1/1 page „carrier-ad“. Minimum run: 25.000 copies.

Maximum Format: 210 × 297 mm (DIN A4)

Minimum Run: 10.000

ATTENTION Cancellation date for ad-specials: 4 weeks prior to the according publishing date.

TECHNICAL DATA

DATA MATERIAL PDF files: create your pdf files with the aid of acrobat distiller as „pdf X1a“ or with the setting „pressoptimized“ or „pre-press“ (as of version 6.0 with the setting „pdf X3“). Quark X-Press, InDesign or PageMaker files: please attach your used fonts and pictures. Data from graphic programs like Illustrator, Freehand, CorelDraw: convert your text into paths and export your files as eps with pic tures (in CorelDraw: please mark the option „fonts with curves“).

FORMATS Bleed size: 215 mm x 297 mm (w x h) Type area: 195 mm x 260 mm (w x h) Trim/Bleed: 3 mm all around Printing Tec.: Roll Offset-Euroscale Processing: Staple binding

PRINTING COMPANY eds group / Euro-Druckservice GmbH

Medienstr. 5b 94036 Passau Germany

DELIVERY ADDRESS FOR PROOFS AND DATA CARRIERS G.O.L.F.-TIME Verlag GmbH Oskar-von-Miller-Str. 11 82008 Unterhaching Germany

Tel.: +49 / 89 / 42 71 81 81 Fax: +49 / 89 / 42 71 81 71

You can receive a proof (pdf file) on request before going into print.

DATA-TRANSMISSION Mail: ads@golftime.de

COLOURS / COLOUR-PROFILES Convert your spot colours according to the international standard for offset printing ISO 12647-2:2004 (ISOcoated)

Please mark your data with the name of the advertiser as well as with the issue of the GOLF TIME magazine.

Profile cover: (IFC, IBC, OBC): PSO coated v3

Complaints due to incorrect artwork will be charged at cost price.

Profile inside: PSO_LWC improved (ECI)

„WITHOUT PRINT, BRAND PERCEPTION GRADUALLY FADES!“*

*Source: Irène Messerli, BernetBlog, www.bernet.ch

ONLINE: GOLFTIME.DE / NEWSLETTER

DAILY NEWS AND SERVICES ...

GOLFTIME.DE / NEWSLETTER Launched in 2000 and relaunched several times since then, Golftime.de has ever since been presenting itself in high splendour and with steadily increasing figures. Daily news, training tips and equipment-/ robot-tests provide users with pretty much everything a golfer‘s heart desires. The GOLF TIME Newsletter (Mon.) and Weekender (Thurs.) are published twice a week. STATISTICS GOLFTIME.DE* NEWSLETTER** Unique User: 337.176 Visits: 582,256 Page Impressions: 2.387.250 Ave. dwell time (min.): 1:49 Pages per visit: 4,10 Bounce rate (%): 69,31 Subscribers: 9.800 Average opening rate: 37,45 % Total contacts addressed: 735.944

Newsletter

*Source: Google Analytics / **Source: The Newsletter Plugin; Period: November 2022 - October 2023

ADVERTISING FORMATS: GOLFTIME.DE / NEWSLETTER

AVAILABLE FORMATS: (SPECIAL FORMATS ON REQUEST)

Billboard (50 KB)

< 970 px >

€ 50,-*

< 160 px >

< 250 px >

Content ad (50 KB)

< 715 px >

€ 30,-*

< 250 px >

Skyscraper (50 KB)

Halfpage ad (50 KB)

< 160 px >

< 300 px >

NEWSLETTER FORMATS:

Billboard small (600 x 250px) Fixed rate: € 250,- Billboard large (600 x 400px) Fixed rate: € 350,-

< 125 px >

< 600 px >

€ 35,-*

< 600px >

Med. rectangle (50 KB) < 300 px >

€ 30,-*

€ 25,-*

< 250 px >

*CPM: Costs per thousand

SOCIAL MEDIA: FACEBOOK, INSTAGRAM, X (TWITTER), YOUTUBE

@GOLFTIME / @GOLFTIMER Daily news, interesting and entertaining: Under @golftime (Facebook) or @golftimer (Instagram, X/Twitter) we are in active contact with the golf community - and vice versa. And that on Facebook, Instagram, X (Twitter) and YouTube.

STATISTICS (AS OF: 01.11.2023) FACEBOOK : 18.214 Followers Gender:

69% male 31% female

Total posts: 235 Impressions: 733.848 Organ. reach: 569.814

INSTAGRAM: 15.596 Followers Gender:

76% male, 24% female

Total posts: 250 Impressions: 400.594 Organ. reach: 265.699

X (TWITTER): 1.445 Followers Total tweets: 229 Impressions: 35.600

YOUTUBE:

1.067 Subscribers

Impressions: 192.850

*Source: Facebook Insights, Instagram Insights, X (Twitter) Insights, YouTube Insights, Loomly Insights; Period: November 2022 - October 2023

APP: GOLF TIME to go (golftime.app)

THE MOBILE COMMUNICATION SERVICE SOLUTION FOR GOLF ...

FREE APP-DOWNLOAD For Smartphones on iOS and Android. YOUR DIRECT COMMUNICATION CHANNEL Post news, events and special offers to members, guests and potientially new clients. USER-FRIENDLY INFORMATION-APP The user decides what content meets his interests by dialing-on and -out the content of choice. INDIVIDUALLY DESIGNED We adjust your communication channel according to your company‘s CI, usually inspired by your homepage. FULLY CONFORM TO EU-DATA PROTECTION LAWS Only country, gender, age and zip code needed at registration to fully profit from the many functionalities. IMAGE-BUILDING Move on with us to the next level. Your members, Breaking news, live-leaderboards, rankings and much more inspire the users to come back on a daily base. SELECTIVE TARGET GROUP APPROACH Choose which content to send to which target group (e. g. selection by gender, age, zip code etc.). INDIVIDUAL PACKAGES Three different packages to choose from. Starting at as low as € 480,– per year (Pro package). INTERESTED? We‘d be pleased to send you more information. Contact us at app@golftime.de or tel. +49 / 89 / 42 71 81 81. guests and clients will be amazed. RICH OF HIGH-QUALITY-CONTENT

SCAN QR-CODE FOR DOWNLOAD

YOUR OWN COMMUNIKATION CHANNEL

STARTING AT JUST € 480,- PER YEAR

WE GET YOU FURTHER ...

SAMSONITE Golf Club Tour Final (May 2023) at Tenuta Primero Resort Grado, Italy

TOURNAMENT SERIES, EVENTS & GOLF TRAVEL

WHERE WE LET EMOTIONS RUN HIGH ...

GOLF TIME is very active in the tournament, event and travel segment: The SAMSONITE Golf Club Tour (golftime-clubtour.com) celebrated its 10th anniversary in 2023. Held at almost 120 partner clubs in Germany and Austria, around 13,000 golfers took part in the popular amateur tournament series. The PING German Putt League by VICE GOLF (deutscheputtliga.de) once again provided pure excitement. In the final at GC St. Leon-Rot, Peter Koch from Golfclub Bad Orb Jossgrund showed nerves of steel to be crowned „2023 Champion Putter of the Year“. The contacts achieved are significantly higher as a result of the promotion during the season in the partner clubs through posters, announce ments and entry lists as well as the publication of the results lists on the club websites. With GOLF TIME tours , we have been success fully represented on the market as an indepen dent full-service golf tour operator since 2014. Ask us about special forms of advertising such as flyers, which we send to our customers as part of their travel documents.

www.golftimetours.com

UNFORGETTABLE MOMENTS ...

GOLF TIME Trophy reader trip in October 2023 at Dolomitengolf Resort, Austria

GENERAL TERMS AND CONDITIONS

§ 1. In the following General Terms and Conditions, “advertisement order” is defined as a contract between the publishing company and the ordering party to print one or more advertisements or inserts (generally called “ads” in the following) from a commercial advertiser or other (called “adverti ser” or “customer” in the following) in G.O.L.F.-TIME for the purpose of distribution. These General Terms are element of the contract concluded between the publishing company and the ordering party, as well as the ad price list in its current version. In case of telephonically placed or altered orders, the publishing company denies liability for the correctness of reproduction. § 2. If a contract includes the right to request publication of individual ads, the order must be completed within one year after the appearan ce of the first ad, provided that the first ad is requested and published within one year after the completi on of the contract. § 3. Reductions in prices for adver tisers described in the ad price list are granted only on ads appearing in the publication within one year. The term begins with the initial publication of the first ad. § 4. The advertiser is entitled to a

respective discount on ads – based on the orders placed within the term of one year – if his/her contract was concluded at the be ginning of the term and contained an of agreement entitling him/her to discount. The advertiser’s enti tlement to a backdated payment shall be void if the advertiser does not enforce entitlement within three months after conclusion of the year. § 5. If an order cannot be com pleted for reasons for which the publisher is not responsible, the ordering party must reimburse the publisher – notwithstanding any further legal obligations – with the difference between the discount that was granted and the discount in respect of the orders actually placed. This reimbursement lapses if the non-conclusion of contract is due to force majeure or circumstances beyond the control of the publisher, or if the principal, in the case of an increase in prices, is not subject to a later right to claim rescission of contract, but the contract is cont inued at the new prices until the originally agreed order value has been reached. The publisher shall not be liable for any failure to complete an order or compensate damages if this failure is due to force majeure. In particu lar, no compensation for damages

can be claimed for unpublished ads or for ads that were not published on time. The publisher is not liable if he is misled or deceived. If any deficiencies in the print documents are not immediately recognisable, and are first noticed during printing, if the print copy proves unsatisfactory, the advertiser is not liable to claims. The obligation to preserve print documents ends three months after publication of the respective ad vertisement, provided no contrary agreement has been made. In cases of plant interruption or force majeure, such as strikes, ar rest and the like, the publisher shall claim full payment for published advertisements if 50% of the guaranteed order has been com pleted. § 6. No guarantee is issued for the placement of ads in particular editi on numbers, particular editions or in particular places with-in the pu blication, unless the ordering party has explicitly made this subject of the validity of the order. § 7. Advertisements which are not distinguishable as advertisements due to their editorial design will be made clearly recognisable as such by the publisher. § 8. The publisher reserves all

rights to decline to publish adverts and supplements and also individual inserts at its discretion within the terms of an agreement for reasons of content, origin or its technical form, according to the publisher’s uniform principles. This also applies to orders placed at branch office counters, reception desks or with sales representatives. Supplement orders are only bin ding after submission and accep tance of a sample or insert. Supple ments will not be accepted which, because of format or design, give the reader the impression that the supplement is part of the newspa per or magazine or which contain third-party advertisements. If an order is not accepted, the principal will be informed imme diately. § 9. The ordering party is solely responsible for the on time delivery of the advertisement copy and faultlessness of print documents or supplements. The publisher will request immedi ate replacements of any print docu ments that are clearly unsuitable or damaged. The publisher guarantees custo mary faultlessness of printed reproduction of the advertisement according to the quality of the advertisement copy delivered.

GENERAL TERMS AND CONDITIONS (continued)

§ 10. The ordering party is entitled to a reduction in costs or a substi tute advert for wholly or partially unreadable or inaccurate printing of the advertisement only in so far as the purpose of the advertisement is affected. Further liability of the publisher is excluded. Missing or in accurately printed control details do not entitle the ordering party to any claims, provided no contrary agree ment has been formed. Complaints must be filed within four weeks of receiving invoice and receipt. § 11. Test prints are only supplied only on explicit demand. The ordering party is responsible for the accuracy of the test print that is returned. If the ordering party does not return the test print sent to him on time within deadline, clearance of print shall be assumed. § 12. Once the invoice has been received, it is to be paid according to the terms described in the price list, unless a shorter term of payment or pre-payment has been agreed upon. Any discounts for advance payment will be made according to the price list. For invoices with an invoicing address outside Germany, no VAT will be added provided that tax ex emption is accepted. The publisher reserves his right of subsequent billing of VAT in case the financial management affirms tax liability of the ad. The publishers reserves his right to claim prepayment of 75% of

the invoice amount two weeks prior to the advertising deadline in case of advertising contracts with adverti sers outside of Germany. In case of non-payment, the publisher can decline the contract. § 13. In case of delay or deferral of payment, interest will be paid at the rate of 5% above the valid discount rate of the central issuing bank of Germany, as well as collection costs. If delay of payment continues, the publisher is entitled to postpone carrying out the current order and demand advance payment for the remaining advertisements. For cases of bankruptcy and legal bankrupt cy settlements, discount is not applicable. If there is good reason, the publisher is entitled to make the publication of further advertise ments dependent on the settlement of open invoice amounts, even if this occurs during the term of an adver tisement agreement. Furthermore, the ordering party is not entitled to make any claims against the publis her in this affair. § 14. If requested, the publisher will supply a copy of the ad. If the type and volume of the ad order justify, up to two copies or complete edition numbers will be supplied. If it is no longer possible to supply a copy, a legally-binding certificate from the publisher acts as substitute. § 15. The costs for considerable

changes to the originally agreed quality and delivery of the ordered prints, stencils and drawings are to be paid by the ordering party. § 16. A drop in circulation can only affect the contractual relationship if a number of copies per issue has been guaranteed and if this number drops by 50%. The publisher is free to select its distribution channels; these are not guaranteed. In additi on, claims for reduction in price or for damages cannot be made if the publisher has informed the ordering party in advance of drops in circu lation, giving the ordering party the opportunity to withdraw the advert before publication. § 17. Place of fulfillment and juris diction for both parties is the legal domicile of the publisher. German law is applicable. In case any of the General Terms prove illegal or void, this does not effect the validity of the remaining terms. The parties shall replace the void term with one regarding the purpose of the contract.

G.O.L.F.-TIME VERLAG GMBH Oskar-von-Miller-Str. 11 82008 Unterhaching Germany PUBLISHER / EDITOR-IN-CHIEF Oskar Brunnthaler

MANAGEMENT Oskar Brunnthaler Marcus Brunnthaler

DEPUTY EDITORS-IN-CHIEF Marcus Brunnthaler Markus Scheck

GRAPHICS / REPRO Detlev Grimm SALES & MARKETING Jürgen Haß

REPRESENTATION AUSTRIA Lydia Enigl

OFFICE & EVENT MANAGEMENT Jan Lorenz